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The essentials of a Business Plan
Before starting to write a business plan you should have asked,
and answered there questions:
Armed with that information you can then begin
to create the outline structure.
A Business Plan should be a useful summary of
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what you will achieve over the period
of the plan,
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the risks you foresee and your plans
to handle them
A good Business Plan has a clear structure,
is easy to follow and puts each key subject in a separate,
numbered chapter.
Most Business plans have the following chapters,
usually in this order:
Exec Summary
Vision and Mission
Company Description
Our products/services
Industry and competition analyses (market share)
Target market
Marketing plan
Operations plan
Financial plan and reports
Management plan
Critical risks
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